Case Study | Citywest Hotel & Conference Resort
Citywest Hotel, Conference, Leisure and Golf Resort in Saggart, Co Dublin, is one of Europe's leading tourist and business destinations and will host the 2006 Ryder Cup Gala Dinner this September. Citywest has always been at the forefront of innovation and this major advance in online distribution gives the resort a significant advantage.
Visrez have worked with Citywest Hotel for over 4 years providing the following services:
- Website design and development
- Search engine optimization (SEO)
- Visrez email marketing system
- Real-time accommodation booking engine
- Website Hosting
Since launching the system in February 2006, direct online revenue has increased over 100% over the same period last year. Citywest pays no commission and bookings are confirmed in real-time with an automatic 10% discount. This has removed the potential for over-booking during busy periods, as all transactions go directly through to OPERA.
By combining the power of integration with an innovative array of functionality, Citywest can maximize bookings and increase revenues better than ever before.
"By deploying the industry's first truly integrated, enterprise inventory system, Citywest has given themselves a huge advantage and we're delighted to be associated with such a successful project," stated Frank Ward, Managing Director of MICROS-Fidelio UK Ltd.
In the second phase, Visrez integrated a suite of online tools allowing Citywest's marketing team to track bookings, enquiries, email marketing campaigns, search engine rankings, promotions and competitions using an online control-panel.
Nicky Morrogh of Visrez commented, "We are delighted with the results the system has delivered in just four months and we continue to develop new features to keep Citywest at the cutting edge of online distribution."
Our marketing services can be delivered individually or as a package. This covers design & build, search engine marketing, email marketing and affiliate online marketing services. For further information please contact our Client Services Manager.
Client Testimonial
“We wanted to improve our booking engine and began working with Micros Fidelio & Visrez to develop a method of integrating bookings made on our own website directly into the OPERA Property Management System”. Phil Jones, Citywest's Group General Manager.
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