Client Case Study

The Manhattan Hotel Rotterdam

The Manhattan Hotel Rotterdam is a 5 Star newly independent hotel in the centre of Rotterdam close to all the major landmarks, financial district and tourist attractions. As a newly re-launched independent hotel their focus was on generating public awarenewss of the new brand in the marketplace.

 

Goals

» Promote the site and create brand awareness for the newly launched hotel

» Optimise the site to achieve page one rankings on 'Hotel Rotterdam' phrases

» Pay Per Click campaigns to generate quality traffic and conversions

 

Analysis

We researched the market and competition and devised a website strategy focusing on the key strengths of the hotel namely:

» Rotterdam’s only 5 star hotel

» Outstanding staff and customer service
» Proximity to financial and shopping districts
» Contemporary chic décor
» It’s highly rated restaurant and bar facilities

 

Development

Working closely with Manhattan Team, we carried out the following initiatives:

» Identified key website visitor expectations
» Developed a website revenue conversion strategy
» Identified and produced key content
» Outlined and implemented an ongoing Search Engine Optimisation plan
» Outlined the website development process and developed the site

 

Results to Date

• 17% Month on Month increase in website visitors since January 2010

• Continuous reduction in the Bounce Rate

• Increase in Conversion rates throughout the site

• Doubled the average time on the site

• Continuous improvement in rankings for 'hotel rotterdam' phrases

 

What the Client Says...

‘Since reflagging from one of the major hotel brands, e-commerce is at the very top of our list of priorities. Many hours are spent refining our website as the web is the only distribution channel that we can wield any immediate influence over".

 

We actively and constantly use search engine optimization to ensure that our website achieves as high a level of visibility as possible and use analytics tools to assess our performance relative to ranking, visitor engagement and conversions.’

- William (Bill) J Cross | General Manager

 

Ongoing

We will continue to work with The Manhattan Hotel Rotterdam to improve all aspects of their online presence. Our goal is to increase quality traffic to the site and in-turn improve conversions.

 

Visit the Manhattan Hotel Rotterdam website: www.ManhattanHotelRotterdam.com