Visrez - Campaign of the Month

April Winner - Fels Point Hotel

The person behind it:

"Since starting to work with Visrez, we have been delighted with both the service and the simplicity of the tools they provide for you to use. The entire rooms division team here at Fels Point have come to appreciate our relationship with Visrez as an invaluable tool in today's marketplace."

- Thys Vogels, General Manager, Fels Point Hotel

Key Elements

Note from Publisher

Thys has put together a good intro to the e-zine, letting the reader know that there will be special offers available if they read down through it. As this is your opportunity to connect with your readers on a personal level don't be afraid to show your personality!

Spotlight Section

The e-zine alerts readers to the special offers available at Fels Point Hotel and in the Spotlight Section he has clearly set out each offer available in this period. He has also included a call to action by providing readers with an option to 'Book Now' which brings customers directly through to booking this option online through the hotel website by clicking the link.

Images

The use of good stock images is an excellent visual addition to any content and here they are used well to re-enforce the offers available. Remember you can use stock images if you do not have images of your own and these are available from stock photography websites.

Cross Promotion

At the bottom of the e-zine you will see that Fels Point Hotel is now on Facebook and Twitter. This is a good example of using your e-zine to cross promote other areas of your online marketing.

Congratulations to Thys who wins the Fels Point Hotel a free campaign for the month of May.