Visrez - Campaign of the month

August Winner - Clarion Hotels Ireland

Publisher: - Lorraine Hughes, Systems Co-ordinator, Clarion Ireland

“In Clarion Hotels Ireland we have been using the Visrez system for about a year mainly targeting our own database to generate sales & promote new services. We find it very user friendly, the analytics & automatic unsubscribe facilities are just some of its handy features.”

What we liked about this campaign

Strong Call to Action

If your newsletter is going to work for you, you have got to find a way to encourage people to buy something from you. It's only by putting some kind of offer into your newsletter that you will be able to get a return on investment for your efforts.

Here the Clarion have set up a well thought out Campaign offer. The Newsletter clearly outlines the offer available to it's readers. When the link is clicked on it brings you to a special Landing Page outlining in which hotels the offer is on in, this in turn links to the online booking engine where you can book this offer directly.

Terms & Conditions

The Clarion have clearly laid out their terms and conditions, which helps negate any customer confusion and also alerts the reader to the limited availability of the offer.

Well done Lorraine for creating a focused and well thought out campaign!

View our Tips section for more ideas for offers in your Email Marketing »