May Winner - Clayton Hotel
The person behind it:
- Vicky Smyth - Sales and Marketing Executive, Clayton Hotel, Galway
Key Elements
Banner Image
The banner image is a great picture of the yachts in full sail, instantly giving the recipient a visual idea of the action scale of the event.
Introduction
Vicky has gone for an approach that captures and expands upon customer interest. In this case the event is the Volvo Ocean Yacht race and the introduction provides the reader with information alerting the recipient to the dates the event is on and the programme of events on offer.
Body
This newsletter is very focused on the recipient, alerting them to the whole host of free entertainment on offer throughout Galway over the festival.
If publishers want to retain loyal subscribers - including a percentage that eagerly look forward to receiving future issues - they should seriously consider what a good ezine is from the READERS' standpoint.
For the most part, readers look for solid VALUE in an ezine; value in the form of helpful information, tips, news and other resources related to their specific interests and the ezine's theme. If an ezine doesn't deliver enough value, many readers will eventually cancel their subscriptions.
Offers
The Clayton also include a number of excellent offers for the reader including a Day tour package to The Cliffs of Moher and Connemara
Congratulations to Vicky who wins The Clayton Hotel a free campaign for the month of June.
