Visrez - Campaign of the Month

October Winner - CrokePark.ie

The person behind it:

Julie Manahan, CrokePark.ie

Key Elements

Open Rate & Relevance

Everyone wants to know how good their email marketing efforts are. And the email open rate has long served as a traditional barometer of email marketing success.

In this Campaign Croke Park have achieved an unbelievable Open Rate of 60.71%. This highlights the importance of 'Relevancy' in planning an Email Marketing Campaign.

A Forrester Research report stated that when consumers were asked to identify things that influenced them to open an e-mail, "Your Interests" was cited by nearly 60 percent of respondents. "Your needs at the time" was second, with more than 50 percent of consumers calling it an influence. Both of these answers point directly to the relevance of the e-mail content.

Click Thru Rate

While open rates can give you an excellent indication of how well your Subject line worked in enticing people to open your email, in most cases opens are merely one step in a process which should end with the recipient taking some kind of action.

That is why the Click-Thru Rate is also so important in figuring out the success of your campaign. Here Croke Park have achieved a click thru rate of 53.57%

Congratulations to Julie who has put together a great Campaign for Croke Park