Visrez - Campaign of the month

September Winner - Old Jameson Distillery

The person behind it:

"E mail marketing allows us to reach and create new customers from both our online traffic and our reservations customer base .The measurability of each campaign is clear and consise and easy to use.

Whether it is business to business or consumer based each campaign can be personalised to suit the recipient , this makes the marketeers job so much easier!

We will continue to develop and utilise this marketing tool with a goal to increase our market reach and retain valuable contacts within the trade and tourism industry."

- Sabine Sheehan, Sales & Marketing Executive, Old Jameson Distillery

Key Elements

Visual

Visual stimulation is always a plus in any marketing program and here The Old Jameson Distillery have used a fantastic image to convey the 'Festive Spirit', the theme of their campaign.

The choice of imagery need to reflect the brand and, more importantly, get readers to act. Of course, the creative components of all marketing materials are, to a certain degree, determined by the organisation's brand image, corporate colours and personality. But there are still choices that can be made about which images are the most compelling and the best representation of the company and its products and services.

Congratulations to Sabine who has put together a great Campaign for the Old Jameson Distillery.