July 2009 Winner

Muckross Park Hotel & Cloisters Spa

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The Man behind it : Erwan Bertrand, Res Manager - Muckross Park Hotel & Cloisters Spa
“E-zine are major marketing tools for us, a fantastic way to display our great summer offers. We give extra value to our newsletter readers such as Early check in – late check out – upgrades – credit towards Cloisters Spa which makes them really feel special. The feedback and more importantly the bookings we receive from our campaigns are excellent”

Key Elements

• Banner Image
  July's winning campaign proves that a great image is worth a thousand words. In an industry so reliant on the use of imagery, we see here how a wonderfully taken photograph can be used to convey something that could take hundreds of words to describe. Good use of graphics and images within your ezine can help improve a subscriber’s response to a product or service that you may offer.
  
  
• Spotlight Section
  The e-zine alerts readers to the special offers available at Muckross Park Hotel. All the information in the spotlight sections are well linked, so that should a reader want more information on something they can access it easily.
  
  
• Contact Details
  Iincluded in the eZine is detailed information of how to get in touch with the hotel about any offer available. Making it easy for the customer to contact you is an important part of e-zines, so clear contact details are essential. It is an easily overlooked point, and it highlights the importance of sending a test campaign to people within your organisation to look at, before you send your campaign out to your full mailing list.
  
  

Runner Up - Brennanstown Riding Centre

Click on image to see campaign in full view.

Congratulations to Brennanstowns's e-zine which came in a close runner up.

Brian Bloomer from Brennanstown created a really nice campaign for wicklow's leading riding school, which incorporated an online survey. The newsletter also makes excellent use of photographs capturing what the Brennanstown Riding Centre experience is all about.

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