The Malone Lodge Hotel Belfast / A 10,623.8% ROI

"Increase Our Brand Strength"

Set in the beautiful tree lined avenues of the Queens University Quarter of South Belfast, just off the Malone Road in Belfast, the Malone Lodge Hotel is surrounded by beautiful parks and gardens.

Online Marketing Strategy & Website

Malone Lodge Hotel Belfast commissioned Visrez to redesign and build its hotel website, to provide an engaging online experience of the hotel, and to communicate effectively:

• The hotel’s focus on luxury and visitor satisfaction
• The quality of the management team and employees
• That Malone Lodge’s high standards makes it an exemplary place to stay

Analysis

We worked closely with Malone Lodge throughout the site’s design and build. Once the site wireframe was agreed, two design options were developed and presented that integrated the high quality photography that the hotel had commissioned.

Development

We added a few new features into this build that reflected the clients demands. In the backend of the Content Management System, the client is now able to change the background colour of the website, as well as having the option of showing the banner or not. This last feature was developed specifically in relation to future email marketing campaigns, whereby the banner might detract from the message being sent out to the Hotel's customers.

The Results

The new design of the website was carefully developed to incorporate the new marketing material being used by Malone Lodge, thereby strengthening the hotel’s brand appeal. The hotel is now able to provide much more useful and current information to it's customers, allowing for stronger brand integrity, and ultimately, a measureable increase in web-based bookings, following a steady rise in targeted traffic.

It has also lead to the bounce rate on the website being cut in half, as a result of providing users with a logical path through the site until booking completion.

View their site: www.MaloneLodgeHotelBelfast.com