Online & Search Marketing
Internet has achieved in terms of user penetration in 5 years what Radio did in 30 years and television in 13. The difference is that online marketing can build & sustain a brand for a fraction of the cost of television or radio advertising.
We have developed our methods of delivering search engine friendly sites that achieve high placement on a consistent basis. Some of our team have worked for a search engine which. We implement search engine marketing strategies that position site's prominently in the major search engines and directories.
Services include:
- Website Audit
- Site Registration
- Web Page Optimisation
- Additional Web Page Optimisation
- Review and Re-optimisation
- Link Development
- Press Release Optimisation
- Google Business Listings
Site Audit
We'll look at the current optimisation on your site and use up to date methods to improve it. A full evaluation will be done and we'll consult with you to find out which direction you want your website to take.
Site Registration
All new sites that are created must be registered with the major search engines and web directories, both free and paid. We will register your site manually with all of the major directories to ensure optimal rankings and select directories that can potentially pass their PageRank onto your site.
Web Page Optimisation
On page optimisation is key in bringing targeted traffic and potential conversions to your site. We'll research and recommend a list of keywords that will improve the number of customers that arrive at key areas of your site. We'll also recommend some changes to the internal linking structure on your site and changes to the meta data that will reinforce your keyword position in all search engines.
Additional Optimisation
We will also create additional web pages that are highly optimised to rank for seasonal events or onsite promotions - Christmas parties, local festivals and tourist events and special offers on weekend hotel breaks - to ensure that your website brings in the largest possible amounts of targeted traffic at all times of the year for any event or occasion.
If you work in the hospitality industry, we can also create localised pages in whichever language your customers need to book online accommodation or events. All localised pages will be optimised for search engines and can potentially be used for Pay Per Click advertising in your targeted country.
Review | Re-Optimisation
To maintain optimum search engine exposure, keyword position and all aspects of site optimisation will be reviewed on a quarterly basis. Non-productive search terms will be reviewed and new search terms that will bring the maximum amount of targeted traffic into the site will be introduced.
Link Building
A search engine such as Google, will consider your website placement by looking at the types of websites are linking to your site and the internal linking structure in pages throughout your website. We will ensure that you are only connected to strongly performing sites that have a positive affect on your PageRank.
Press Release Optimisation
If you are part of a large company who regularly releases press releases, optimising your press release and releasing it through an official online distribution agency can make your press release more accessible to journalists through news aggregators like Google News, and can increase your brand's exposure online. We can create an RSS feed for your press releases that journalists can actively subscribe to, securing maximum exposure for your brand.
Google Business Listings
Google currently has three times the market share of it's closest competitor, Yahoo which makes it one of the most widely used search engines. If your business is listed in Google Business Listings, you'll be able to provide your customers with detailed information about your location, opening times, contact details etc. We'll submit your company listing to Google Business Listings and notify you when your business is online.
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