Visrez is a unique platform which generates 3D Floor Plans, Interior Visuals and Virtual Reality with no site visits or photo-shoots required. Visrez has produced over fifty thousand photo-realistic visuals for the worlds leading hospitality brands in more than eighty countries worldwide.
Visrez operates from a 8,000 square foot studio in a renovated factory in central Europe.
Back in 2012 Visrez was a digital marketing agency based in Dublin, Ireland dealing with many clients in the hospitality industry. After reading a Wall St Journal article about how IKEA had switched from traditional photography to 3D because of the flexibility and cost savings we wondered if a similar approach would make sense in the hospitality industry.
Hotels used a combination of basic floor plan diagrams (which hadn’t changed in years) alongside professional photographs and stock images to sell their event spaces. Every time we’d ask a client if they had new photographs of their event spaces the answer was always the same. “We are hoping to commission some photography later in the year if we have the budget”. The logistics required for on-site photo-shoots were considerable. The best photographers were booked up months in advance and clients had to block off the spaces for the duration of shoot and prepare them at their own expense. Multiple set-up styles were not an option, rooms would be set-up in one style with all others demonstrated using diagrams and charts. When you combined all these factors on top of the photographer’s fee, the cost of producing photographs became really expensive.
We contacted local interior design companies who provided 3D Modelling to other industries and quickly understood why 3D was not used in this industry. They billed for the service based on the square footage of a space so even a very small ballroom would cost thousands for a basic 3D model. Believing there was opportunity here we purchased some high-powered machines and started to learn how to create basic 3D Models.
We went out to clients and took the reference shots and learnt how to build basic 3D models with materials, textures and lighting. All our early efforts were given away as free samples and although they were basic they were well received. Gradually we improved our skills and got to the point where clients began paying us for 3D. At the time we were packaging 3D Visuals into custom built iPad apps which clients used in sales presentations and this proved very popular.
We soon discovered just how slow the iPad App development cycle was and how much feedback was required. Our 3D visuals excited clients the most so we decided to focus exclusively on 3D. Up to this point we had been using an off the shelf project management tool which wasn’t suited that well to the 3D production process so we put together a system online tool to manage the 3D pipeline.
The decision to focus on 3D quickly started to pay off with new clients from overseas. Many of these clients told us they had been searching for a product like ours for a long time. Some had even contacted local architects and received estimates for thousands of dollars for single models. We realised at this point why 3D was not common in the industry. It was because nobody ever figured out all the pain points to make it attractive to hotels and resorts. If we offered a high quality product at a fixed cost (which was crazy to anyone who knew 3D) without on-site visits or photo-shoots and managed through a custom built platform, we could provide this to clients worldwide.
At this point it was clear we needed a more robust platform to manage the 3D pipeline. When it came to building systems we had enough experience to know that the key was to get a basic system up and running with real live customers. As this was a side project we had to limit the feature set and ignore all non-essential items. Once the first version of the platform was live we were able to get real live feedback and prioritise the development process based on client activity.
Our objective was to create a platform which simplified the process of generating photo-realistic 3D visuals from order creation to asset collection, review and approval of files. As there would be no on-site visits, photo-shoots or face to face meetings, all communication, assets and approvals had to be managed online. Once the first version was up and running we could quickly identify areas which needed attention and prioritise those.
Visrez today is unrecognisable from the early days and incorporates Virtual Reality, Interactive Resort Maps, Building Models alongside our popular 3D Meeting Spaces & Guest Room Floor Plans. Visrez has generated over fifty thousand 3D Visuals for clients in eighty countries. Clients can create their own orders, select set-up styles and upload reference assets within their accounts. Visuals can be downloaded in multiple formats or embedded directly from Visrez into their websites. The demand for 3D Visualisation has grown steadily as more and more clients become aware of the benefits of working with Visrez.